Fall Selling Season Tips from Lunarpages
Posted by Admin on August 19th, 2010
The lazy days of summer are fast coming to an end. Vacations are just about over, the kids will be returning to school…in short, it is almost time for the autumn selling season. The question is: will your business be poised to capture a burst of year end revenue growth?
If not, August is time for you to roll into action. If you have been considering a website revitalization, now is the time to act. Did you know that the average person gives you only about eight seconds to capture their interest once they’ve landed on your website? And, over 40% of people say they will not do business with a company that does not have an internet presence? Even more interesting, a study by the preeminent Forrester Research indicates that a website redesign can yield a Return-On-Investment of anywhere from 70-500 percent!
Once you have a web destination that will effectively convert visitors into (offline or online) buyers, the crucial next step is to not believe that if you ‘build it and they will come.’ Virtually all companies see minuscule revenues when they follow that reasoning. Instead, your job is to make sure people find you among the millions of websites out there.
Listen to this startling statistic from the consultancy Accenture: 87 percent of adults that purchase offline have been somehow influenced in that purchase online. Being found online is no longer a luxury; it is a necessity. And the fastest route to success is to use the services of a powerhouse digital advertising agency, such as our partner LocalDirective, to set you up with a highly effective Search Engine Marketing (SEM) or Search Engine Optimization (SEO) program.
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